Overview
To further promote the development of Macau's fashion design industry, Macau Fashion Gallery continues to launch its "Pop-up Store" initiative. This temporary retail space showcases and sells original apparel products curated by local Macau fashion designers, helping them explore business opportunities and expand sales channels for Macau-original clothing.
Featured Brands
The "Winter Pop-up Store" features eight local fashion brands:
- AURALO ARTE: A brand that combines luxury with art to create fashionable and unique clothing. Every detail employs haute couture techniques, with designs that beautifully transform between black and color, akin to the aurora dancing in the night sky.
- AXOXYXOXS: Symbolizing a group that refuses labels, free from traditional constraints, yearning for freedom, independence, and dreams. The designs focus on detail and originality while emphasizing versatility and wearability. Simple cuts with unintentional details present a low-key, elegant, and casual urban style.
- CLÁSSICO MODERNO: Specializes in men's suits and related accessories. The brand offers two distinct design styles: simple, classic business wear and modern, luxurious formal wear, known for fashionable designs and exquisite tailoring. Also offers high-end custom tailoring services.
- DARE TO DREAM: Known for its daring-to-dream, creative, and unique casual style. Its women's line combines romance, cuteness, chic, coolness, and adventure, often using proprietary dyeing and enzyme-washing techniques to create distinctive garments.
- JADE.L: A brand concept rooted in an attitude towards life, pursuing unique individuality and subtly interpreting unisex aesthetics. It brings personality into daily life, creating a local Macau unisex fashion brand that infuses character into every design through texture and detail, adding unique color to an understated, ordinary life.
- MACON: Founded in 2013, it was the first Macau-original brand to enter the Tmall online shopping platform. MACON's design style revolves around "slow living, light travel," with products focusing on comfort and simplicity, creating a unisex, artistic, and youthful vibe.
- Nega C.: A fashion-forward and playful brand. The designer's world is full of imaginative ideas. "Nega C." is deeply influenced by street culture's music, architecture, art, and fashion, creating a stylish look infused with a girl's cute and playful charm. It loves to present design elements and popular trends in various ways, hoping to bring creativity into life and experience it with attitude.
- ZICS: Founded in 2009, the designer explores experimental themes from a world of black, white, and grey, creating unisex and stylish clothing series that investigate asymmetry and layering. The collections have been showcased at events like "Macau Fashion Festival" and "Hong Kong Fashion Week." ZICS also experiments with creations in different fashion areas, including stage costumes and accessories.
Event Details
- Period: September 13, 2016 – January 1, 2017
- Venue: Macau Fashion Gallery
- Admission: Free entry to browse; items available for purchase.