Overview
Macau Tower, in celebration of the 20th anniversary of Macau's handover, collaborated with the internationally renowned brand Coca-Cola to present 'Taste of Celebration,' a grand art installation exhibition. This event aimed to create a new cultural and artistic tourism highlight for Macau as a 'World Centre of Tourism and Leisure.'
Exhibition Details
- Date: November 28, 2019 – February 9, 2020
- Location: Macau Tower
- Featured Artists: Winners (Champion, 1st Runner-up, 2nd Runner-up, and Merit Award recipients) of the '5th Youth Entrepreneurship University Student Brand Packaging Design Competition' organized by the Macau International Brand Enterprise Chamber of Commerce.
- Concept: The exhibition invited visitors and locals to savor Macau's unique flavors and experiences while celebrating festive moments. Guests were encouraged to check in and share photos of the artworks.
Creative Collaboration & Theme
This cross-regional and cross-sector collaboration between Macau Tower and Coca-Cola aimed to:
- Add value to Macau's commercial, brand, and cultural industries.
- Encourage creative exchanges between enterprises and the new generation of designers.
- Foster the next generation of brand designers through practical collaboration.
- Solidify Macau's role as a creative driving force within the Greater Bay Area.
Artworks & Design Inspiration
The exhibition's theme was based on the 'New Eight Scenic Spots of Macau,' representing the new face and milestones of the Macau SAR. The large-scale installations drew inspiration from three of these spots:
- Senado Square (Largo do Senado): The core area of the UNESCO World Heritage-listed Historic Centre of Macau.
- Rua da Felicidade: A famous old street adjacent to Avenida de Almeida Ribeiro.
- 'Two Lakes and One Tower' (Nam Van Lake, Sai Van Lake, and Macau Tower).
An additional Christmas-themed art installation was created for the festive season.
Materials & Scale
- All four artworks used canned Coca-Cola as the primary creative material.
- The installations were composed of over 3,300 sets of 8-can Coca-Cola beverage packs.
Additional Offerings
Beyond the art exhibition, Macau Tower also offered a series of new Christmas and New Year dining and entertainment ideas.
