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Curated by three Swiss curators, the "Swiss Design Today" exhibition is divided into two sections: "Classic" and "Contemporary." It showcases 250 works from different eras, covering graphic design such as posters and book covers, systematically tracing the evolution of Swiss design. Beyond ingenious design concepts, the materials and craftsmanship of the works fully demonstrate the designers' ingenuity. The curators aim to present a refreshing perspective on contemporary Swiss graphic design to the audience.
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