Special Lecture: New Retail Management - OTO Era, Service Experience Integration vs. Balance?

This lecture will explore the critical challenges and opportunities in retail management during the Online-to-Offline (OTO) era. Key discussion points include:

• The Role of Physical Stores in the E-commerce Age: What is the value proposition and service role of brick-and-mortar stores?
• Maintaining Service Experience Amid Staff Shortages: Does the in-person service experience still exist and how can it be sustained?
• Building a Millennial Service Team: Is it possible to cultivate and establish an effective service team from the millennial generation?
• Problem-Solving with Modern Frameworks: Utilizing Design Thinking and Customer Journey Mapping (CJM) to deconstruct and address core retail challenges.

Join this insightful discussion to gain perspectives on integrating and balancing service experiences in the new retail landscape.