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How can brand packaging design tell the story of a traditional brand? This public lecture invites senior brand designer Kenneth Ho to share insights through two real-world case studies of traditional Macau brands. The designer explains the process of communicating and negotiating with brand owners to understand the spirit and philosophy behind the traditional products. Through packaging design, these brands are given a fresh new look while ensuring their history and core values are preserved and passed on.
The 'Cultural Lecture Series' aims to broaden participants' cultural horizons and enhance creative thinking and aesthetic perception through relaxed and diverse lectures sharing different cultural and artistic fields.
Monuments & Heritage Buildings
Tai Fung Tong Art House
Organizer
