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How to Improve Conversion Rate and Choose the Right Keywords
Ms. Carbee Kwok (Client Relationship Manager of GoGoChart)
Carbee graduated from Middlesex University, majoring in Media and Cultural Studies. She previously worked in film production but had a special passion and instinct for digital marketing, which led her to join GoGoChart as an intern, starting from scratch. In just four years, she was promoted from intern to Senior Client Relationship Manager, managing annual advertising budgets exceeding tens of millions for clients including Yahoo, Philips, and EF English.
As an experienced marketing expert, she firmly believes that digital marketing is crucial to a business's success. Finding the right promotional channels allows products to achieve maximum exposure and attract the most potential customers at the lowest cost.
In the world of e-commerce, a customer's journey is interconnected. They are first attracted by a title, then willing to read the product description, and finally make a purchase. If a customer is dissatisfied with any part of this process, their willingness to buy significantly decreases. Therefore, enhancing the customer's browsing experience and optimizing the conversion rate—turning browsing behavior into actual purchases—is key. A higher conversion rate indicates better performance for an online store/e-commerce platform. Key factors in improving an online store's conversion rate include increasing visitor confidence, reducing doubts, enhancing the shopping experience, and stimulating consumer action.
For any inquiries, please call: 3426 3794 (Ms. Yip).
This project is organized by the Hong Kong E-commerce Association and funded by the "Trade and Industrial Organisation Support Fund" of the Trade and Industry Department, Hong Kong Special Administrative Region Government.
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