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Known as the 'Oscars' of the advertising and marketing world, the Effie Awards have a 45-year history and are present in over 40 countries and regions globally. Their core principle is 'Creativity • Effectiveness is King.' Winning an Effie Award signifies an internationally recognized standard of professional achievement.
This exhibition presents case studies of winning strategies from the 2014 Effie China Awards – Macau. It offers a unique opportunity to see how industry elites harness creativity to build unforgettable brands in ingenious ways, showcasing the latest industry trends and creative marketing experiences.
