Workshop Introduction

In today's fiercely competitive commercial society, customer demands and expectations are constantly evolving and rising. The traditional product-driven sales model has become outdated. It has been replaced by a customer-centric sales approach, where effectively solving customer problems is paramount. Regardless of the product you sell, your focus can no longer be solely on the product itself. Instead, more energy and resources must be directed towards understanding customer needs and planning and providing a satisfactory solution. Today, salespeople across all industries must go the extra mile, taking on the role of a consultant to serve their customers.

Workshop Outline

• What is Consultative Selling?
• How Sales Consultants Create Value
• The Seven Steps of Consultative Selling
• The Balanced Sales Consultant

Course Information

• Date: Saturday, May 19, 2018
• Schedule: 10:00–13:00; 14:30–17:30
• Language of Instruction: Cantonese with Chinese handouts
• Registration Venue: Reception, 9th Floor, The Macao Chamber of Commerce Building, No. 175 Rua de Xangai, ZAPE (The following are required for registration):
  1. Registration form (ID copy not required)
  2. Tuition Fee: MOP 200