This event has ended
An open call to define the image of Wuyishan. The "Wuyishan Tourism City IP Design Open Call" aims to deeply explore Wuyishan's cultural and natural resources, extract contemporary elements of its natural biology and cultural technology, promote traditional culture, strengthen cultural confidence, highlight the Chinese spirit, and create a high-quality cultural tourism image. The goal is to make natural life and traditional culture not only come alive but also become popular through modern design. By leveraging new media communication methods, the event seeks to increase public participation and showcase a different "Wuyishan." Macau's creative professionals are welcome to participate. The total prize pool is RMB 200,000.
Designs should follow a "tradition + innovation" format, using Wuyishan's traditional culture and local characteristics as creative themes. Combine traditional and fashionable elements to showcase cultural heritage, practicality, and marketability. Works should embody the modeling implications of "Chinese Spirit," "Wuyishan Culture," and "Wuyishan Characteristics," aligning with contemporary aesthetics.
