This workshop by the Macau Management Institute provides comprehensive training in digital marketing strategies and tools for the modern business environment.
Workshop Content
- Building a Website: Create a content-rich and easily manageable website platform.
- Social Media Management: Publish and manage content across various social media platforms.
- E-commerce Setup: Establish an online transaction system.
- Digital Advertising: Use Facebook and Google Ads to reach target audiences and promote business.
- Analytics & Optimization: Apply analytical tools to evaluate website traffic, improve search engine ranking (SEO), and manage search engine marketing (SEM).
- Community & Brand Management: Handle community management, content writing, brand promotion, and data collection and analysis.
Key Details
- Date: August 9 – September 7, 2019
- Organizer: Macau Management Institute
