Overview

Macau has developed rapidly over the past decade, with significant changes across all industries in response to societal needs. Trends in clothing, food, housing, and transportation have seen various innovations and reforms, aiming to align with the image of an international tourism city.

For a business to successfully capture hearts and minds, brand image plays a decisive role. It influences customer choices and determines a company's success. Therefore, the University of Macau Faculty of Business Administration Alumni Association will host the "Brand Innovation: From 0 to 1" lecture on October 30, 2016, at 3:00 PM.

Event Details

• Date: October 30, 2016
• Time: 3:00 PM
• Location: Room E22-G010, Faculty of Business Administration, University of Macau

Guest Speakers

• Ms. Yan Jie, General Manager of Bank Card Business Department, ICBC (Macau)
• Ms. Cheong In Lam, Director of Marketing & Event Planning, Melco Crown Entertainment
• Mr. Wong Iat Chi, General Manager of Corporate Projects & Business Development, Mtel Telecom Limited
• Mr. Mok Chak Wa, Deputy General Manager, Sun Hung Kai & Co. Limited
• Mr. Lei Iam Leong, Chief Executive Officer, Eat in Macao

Contact Information

For inquiries, please email [email protected] or contact:

• Event Committee Chairperson, Ms. Lio (Tel: 62328197)
• Public Relations Team, Mr. Leong (Tel: 63280558)