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A lecture focused on the challenges and strategies of building and sustaining a successful brand in Macao.
"Starting a business is easy, but maintaining it is hard." While starting a business in Macao is not difficult, the real challenge lies in developing it sustainably into a successful brand. This lecture invites a master of branding from Macao to share insights on how to establish, develop, and maintain your own brand in the local market.
Mr. Lam is the founder of "Macao Creations," Macao's largest cultural and creative brand enterprise. He entered the advertising industry in 1975 and has consistently practiced the philosophy of "creating classics from the ordinary" through his unique vision and creative thinking. Since 1993, he has established a brand design consultancy in Toronto, Canada, securing commissions such as the promotional design for Donald Trump's luxury Toronto condominiums, winning the corporate identity system design for Air Macau, and serving as a design consultant for the opening ceremony of the former University of East Asia (now University of Macau). In 2002, he received the first China Enterprise Brand Gold Award and was invited as a guest lecturer at Tsinghua University in Beijing.
The event will feature a raffle with three famous "Macao Creations" products as mystery gifts to encourage continuous learning and a deeper understanding of local Macao creations.
