Course Overview

This course aims to introduce the development of cultural and artistic landscapes in Hong Kong and Macau. By explaining the roles, duties, and required qualifications of arts administrators, it enables participants to understand and master the fundamental concepts and operational models of arts management. The course also incorporates practical exercises and case studies, allowing students to personally plan and promote various cultural and artistic activities.

Course Outline

• Arts Projects and Cultural Concepts
• Artistic Development Environment and Related Cultural Policies in Hong Kong and Macau
• Main Areas of Arts Administration:
  • Venue Management
  • Programme Curation
  • Arts Organisation Management
• Arts Management and Marketing:
  • Project Management
  • Proposal Writing
  • Promotional Marketing and Market Expansion
• Sponsorship and Fundraising for Arts Projects

Practical Information

• Details: http://www.mim.edu.mo/list/?455_1.html
• Enquiries: 2832 3233 (Training Department)