Event Overview
The 2014 Greater China Effie Awards - Macau Forum, themed 'Open Heart to the Digital World,' brought together industry heavyweights to share their profound insights and experiences in digital communication and marketing. This forum offered a deep dive into the transition from traditional advertising to new media marketing strategies.
Key Details
- Date: August 13, 2014
- Time: 2:30 PM onwards
- Location: Grand Ballroom, MGM Macau
Forum Agenda & Speakers
Session 1: 2:30 PM – 2:45 PM
- Speaker: Jia Lijun, Chairman of the Greater China Effie Awards
- Topic: 'Innovation and Perseverance in the Digital World'
Session 2: 2:45 PM – 3:20 PM
- Speaker: Liu Yang, Founder of Amber Communications (China)
- Topic: 'Digital Integrated Marketing in China'
Session 3: 3:20 PM – 3:55 PM
- Speaker: Zhang Lu, General Manager of Argon Krypton Interactive
- Topic: 'How to Change Yourself with Digital Thinking'
Session 4: 4:15 PM – 5:00 PM
- Format: Roundtable Discussion
- Moderator: Tomaz Mok, General Manager of McCann Erickson Guangming
- Topic: 'The Way of the Smart Brand'
Full Schedule
- 2:00 PM – 2:30 PM: Registration
- 2:30 PM – 3:55 PM: Speaker Sessions 1-3
- 3:55 PM – 4:15 PM: Break with refreshments served
- 4:15 PM – 5:00 PM: Roundtable Discussion
- 5:00 PM: Closing & Thanks
- 5:10 PM – 6:30 PM: Cocktail Reception
Registration & Enquiries
