Workshop Overview
Want to run low-cost, high-impact, and precisely targeted ads to reach new customers? This workshop is designed for you!
Big data shows that Facebook and Instagram marketing delivers significant results. According to international advertising agency data, Facebook marketing effectiveness and e-commerce conversion rates are proven to be 5–10 times higher than other media! As of September 2018, Macau had 420,000 Facebook users (64% of the population) and 170,000 Instagram users (26% of the population). Advertising on these two major platforms offers two key advantages: low-cost, high-efficiency marketing and access to a vast pool of potential customers.
Join the Social Advertising Workshop: Facebook & Instagram Advertising Strategy on Saturday, December 15th. A seasoned instructor from Hong Kong will provide live demonstrations on how to target ads more precisely and will reveal the strategies and little-known tips used by advertising agencies.
This 3-hour intensive introductory course will take you from zero to one, teaching you the advertising strategies for both platforms and sharing practical, secret tips for operating the ad platforms. Don't miss this valuable opportunity!
Key Details
- Date: December 15, 2018 (Saturday)
- Time: 14:00–17:00
- Duration: 3 hours
- Venue: Macao Create Accelerator (4th Floor, Block Q.S.T.X.Z, Southern Building, No. 1023 Avenida da Amizade)
- Regular Fee: MOP 900
- Student Fee: MOP 650 (for full-time/tertiary students)
- Organizer: First Bird Entrepreneurship Association
What You Will Learn
- How to achieve low-cost, high-impact advertising.
- Strategies for precise ad targeting on Facebook and Instagram.
- Practical, insider tips for operating the ad platforms.
- Advertising agency strategies and secret techniques.
Requirements & Notes
- Please bring your personal laptop to the workshop for hands-on practice.
- Students purchasing the discounted ticket must present a valid student ID upon arrival. The organizer reserves the right to charge the price difference if proof is not provided.
Terms & Conditions
- Participants must provide their real name and mobile number for contact and verification purposes.
- Fees are non-refundable if participants are unable to attend.
- If the event is canceled due to severe weather (including Typhoon Signal No. 8 or Black Rainstorm Warning) within two hours of the start time, the organizer will contact participants to arrange a makeup session within one month.
- Participants authorize the organizer to use photos and videos taken during the event for promotional purposes related to this and other events.
- Terms and privacy statements may be updated without prior notice.
- The organizer reserves the final right of decision in case of any disputes.
- Purchasing a ticket signifies acceptance of these terms.
Organizing & Supporting Units
- Organizer: First Bird Entrepreneurship Association (初鳥創業會)
- Co-organizer: Macao Life Culture Association (澳門生活文化協會)
- Professional Training Provider: Infinidea Co., Ltd
- Supporting Media: ZA誌, Macao Create Accelerator (澳門創見加速器)
