Course Introduction
Advertising retouching is different from general Photoshop editing. It involves modifying photos according to mass communication principles to create more compelling images that become the main visual. This course combines basic Photoshop techniques with advertising principles. Students will learn how to retouch (modify and enhance) a compelling advertisement photo, not just perform simple beautification.
Key Information
- Software: Adobe Photoshop CC
- Class Size: 20 people
- Duration: 30 hours
- Fee: MOP 3,500
- Certificate & Subsidy: A certificate and a 60% tuition subsidy will be issued upon achieving 70% attendance. This course is NOT part of the Continuing Education Development Plan (DSEDJ).
- Non-Macao Residents: Must pay the full tuition fee and are not eligible for the subsidy.
Target Audience
- Advertising professionals and graphic designers
- Individuals interested in photography
- The course is taught in Cantonese. The software is in English, so students must possess English reading skills and basic computer knowledge.
- Having a basic knowledge of Adobe Photoshop is preferred.
Course Outline
- Basic Photoshop Retouching Techniques
- Technical Considerations for Advertising Photos
- Basic Color Theory and Visual Communication
- Case Studies
Important Notes
- Full tuition of MOP 3,500 must be paid in cash upon registration. Upon course completion with 70% attendance, MOP 2,100 will be refunded.
- The final course start date and time are subject to the information on the official website.
- This course is NOT part of the Continuing Education Development Plan.
Registration Information
Course: Professional Photoshop Advanced Course: Advertising Retouching
Schedule & Venue
- Schedule: October 18, 2017 to November 22, 2017. Every Monday and Wednesday, 7:00 PM to 10:00 PM.
- Venue: iCentre, Amateur Further Education Centre, Unit S.T., 18/F, Kin Heng Long Plaza, No. 258 Avenida do Comendador Ho Yin, NAPE, Macau.
