Course Overview

How can you understand your business positioning, choose the right promotional channels, and generate public interest and goodwill towards your product or service? How do you build brand awareness to ultimately increase sales? The answers to these questions are what every marketing professional and SME owner hopes to find. This workshop will guide you step-by-step, from the ground up, teaching you how to launch your own marketing campaigns in today's fast-changing internet landscape.

Workshop Outline

• Market Positioning & Analysis: SWOT, 5P, Corporate Identity
• Promotional Methods: Traditional vs. Integrated, One-way vs. Interactive
• Types of Digital Marketing
• Case Studies, Discussion & Sharing, Group Exercises

Instructor

Mr. Ivan Leung (梁煒堃先生)

Course Details

• Course Date: July 14, 2018
• Schedule: 10:00–13:00, 14:30–17:30
• Language of Instruction: Cantonese, supplemented with Chinese teaching materials
• Registration Location: 9th Floor Reception, The Macao Chamber of Commerce Building, No. 175 Shanghai Street, ZAPE (The following documents are required):
  1. Application form (no ID copy needed)
  2. Tuition fee: MOP 150