Course Overview

Online to Offline (O2O) promotion is a crucial topic in today's marketing landscape. From a small shop's Facebook page to a company's Instagram post, online promotional materials have become diverse and highly competitive. How can you make your product stand out amidst the daily flood of similar information while saving costs and achieving results? This course is a comprehensive, from-scratch training program that combines basic design skills with an understanding of the online ecosystem to create creative promotions that connect products directly to customers.

Key Information

• Software Used: Adobe Photoshop, Adobe Illustrator, Apple Keynote, Apple Pages
• Class Size: 20 students
• Duration: 30 hours total
• Fee: MOP 3,500
• Certificate & Subsidy: A certificate and a 70% tuition subsidy are available for students with an attendance rate of 70% or higher. This course is NOT part of the Continuing Education Development Plan (DSEDJ).

Target Audience

1. Professionals working in advertising, marketing, or related fields.
2. The course is taught in Cantonese, but the software is in English. Students must possess basic English reading skills and fundamental computer knowledge.

Course Outline

Under the instructor's guidance, students will gain hands-on experience with the application software. Learning will be enhanced through group discussions and case studies.