Course Overview

Online to Offline (O2O) promotion is a crucial topic in today's marketing landscape. From small shops to large companies, designing effective online advertisements has become increasingly diverse and competitive. How can you make a product stand out amidst daily information overload while saving costs and achieving results? This course is a comprehensive, from-zero training program that combines basic design skills with an understanding of the online ecosystem to create creative promotions that connect products directly to customers.

Key Information

• Software Used: Adobe Photoshop, Adobe Illustrator, Apple Keynote, Apple Pages
• Class Size: 20 students
• Duration: 30 hours total
• Fee: MOP 3,500
• Certificate & Subsidy: A certificate and a 70% tuition subsidy are available upon achieving 70% attendance. This course is NOT part of the Continuing Education Development Plan (DSEDJ).

Target Audience

1. Professionals working in advertising, marketing, or sales-related fields.
2. The course is taught in Cantonese, but the software interface is in English. Participants must possess basic English reading skills and foundational computer knowledge.

Course Outline

Under the instructor's guidance, students will gain hands-on experience with the application software. Learning will be reinforced through group discussions and case studies.