Course Overview

How do you understand your business positioning, choose the right promotional channels, and generate public interest and goodwill towards your product or service? How do you build brand awareness to increase sales? These are the questions every marketer and SME owner seeks to answer! This workshop will guide you step-by-step from the ground up, teaching you how to launch your own marketing campaigns in today's fast-changing internet landscape.

Workshop Outline

• Market Positioning and Analysis
• Promotional Methods
• Types of Digital Marketing
• Emerging Marketing Channels
• Case Analysis, Discussion, and Sharing

Instructor Profile

Mr. Ivan Leung (梁煒堃先生) Mr. Leung has over ten years of experience in marketing planning and business operations. He is currently the Marketing Director of a Hong Kong-based marketing and online payment technology support company. He provides clients with professional promotional advice and solutions for payment-related issues.

Target Audience

• Individuals interested in marketing

Language of Instruction

• Cantonese with Chinese handouts

Course Details

• Duration: 6 hours
• Date: July 23, 2016
• Schedule: Saturday (10:00–13:00, 14:30–17:30)
• Fee: MOP 150
• Location: Macau Institute of Management (Address: 9th Floor, C.C.C. Building, No. 175 Shanghai Street, Macau)
• Certificate: An attendance certificate issued by the Macau Institute of Management will be awarded to participants with an attendance rate of 80% or above.

Registration Method

Submit the following documents in person at the 9th-floor reception desk or by fax:

1. Application form
2. Tuition fee