Course Overview

This course provides an introduction to the world of internet live streaming. Participants will gain a foundational understanding of the development prospects and operational models of live streaming. Through case studies of successful live streamers, students will learn practical skills to create and write video scripts, launch online live streaming marketing campaigns, and expand their sales reach beyond Macau to help grow their business.

Key Learning Outcomes

• Understand the development trends and business models of internet live streaming.
• Analyze case studies of professional live streamers.
• Learn to write and develop effective video scripts for live broadcasts.
• Gain practical knowledge to start online live streaming marketing.
• Explore strategies to expand sales channels and develop business opportunities outside of Macau.

Course Details

• Start Date: October 9, 2021
• End Date: October 10, 2021

Contact Information

For inquiries, please call: 88980701