Workshop Introduction

Are you struggling with Facebook advertising? This workshop tackles common challenges faced by online stores and marketers, moving beyond just getting likes to generating real sales.

Key Questions Addressed

• Why do Facebook shops always make customers ask for the price?
• Why do 'Boosted Posts' only get likes but no sales?
• How do you increase sales volume instead of just clicks?

Workshop Content

1. Online Advertising Trends & Basic Concepts: An introduction to the current digital advertising landscape.
2. Ad Copywriting & Tools: Key considerations for writing effective ads and recommended creation tools.
3. Types of Facebook Ads & Audience Targeting: Understanding different ad formats and how to define your target audience.
4. Facebook Ads Manager Guide & Sales Automation Tools: A beginner's guide to using Ads Manager and tools to automate sales processes.
5. Success Case Studies: Real-world examples of effective Facebook advertising campaigns.

Instructor

Rex Loi | Co-founder @ Converto.digital Rex is a seasoned entrepreneur and digital marketing consultant. He is the founder of the co-working space itworks!, co-founder of the sports brand SmartFit, and co-founder of the online sales consultancy Converto.digital. He also serves as a brand consultant for SignHub and Macao Startup Club, specializing in using online advertising to help clients achieve business growth and exposure.

He currently serves clients in Macau and Hong Kong, including NIKE Sports Camps and Wilson Group, across various industries such as sports & health, medical aesthetics, F&B, and education. In 2018, he managed an average monthly ad spend of over HKD 200,000, generating over HKD 5 million in online revenue for his clients.

Practical Details

• Date & Time: December 17, 19:15 – 21:30
• Venue: Macao Young Entrepreneur Incubation Centre
• Organizer: Macau Startup Club
• Fee: HKD 150 (Early bird discount: HKD 120 before December 15)

Limited seats available. Sign up now!