Course Overview

Organized by the Asian Academy for Sports & Fitness Professionals (AASFP) and co-organized by the Macau Falcon Sports Youth Association, this workshop is designed for aspiring entrepreneurs in the fitness and wellness industry. As various sectors begin to recover, many are looking to step out of their comfort zone and into the world of entrepreneurship. This course provides essential insights for starting a business, focusing on social media strategy and personal branding.

Led by AASFP's Sports PR expert, Gordon, this is the fourth installment of the series. The previous three sessions successfully attracted over 75 entrepreneurs and business owners from the fitness, F&B, sports brands, and other industries, eager to learn from Gordon's extensive experience in media relations and startup PR.

This session is specially arranged for Macau participants, aiming to help you build the necessary mindset and foresight for entrepreneurship and establish a strong personal brand.

Workshop Content

• The Importance of Personal Branding: Is everyone a KOL?
• The Era of Social Media: The cause and effect of "traffic generation."
• Handling PR Crises: How to respond to and manage sudden public relations issues.
• The Power of Collaboration: Using crossovers as a marketing tool to boost sales and visibility.
• Solving the Six Major Challenges and Blind Spots in Entrepreneurship.
• Networking Management: Building a brand information dissemination chain.
• Five Key Entrepreneurship Skills: The driving force behind building a personal brand.
• Quality Networking: The course connects you with high-quality entrepreneurs to expand your professional network.

Key Details

• Organizer: Asian Academy for Sports & Fitness Professionals (AASFP)
• Co-organizer: Macau Falcon Sports Youth Association
• Instructor: Gordon (AASFP Sports PR Expert)
• Course Dates: August 25 to 26, 2022, 20:00–22:00
• Certificate: Participants who complete the course will receive an attendance certificate from the Asian Academy for Sports & Fitness Professionals (AASFP).

Spaces are limited. Please scan the QR code to add WeChat for inquiries and registration.