Course Introduction

This course guides you through the entire process of exhibition stand planning and design, from the exhibitor's perspective to the builder's execution. Learn how to create an outstanding and eye-catching stand with unique style, starting from scratch.

Based on interior design techniques, the course explains the theory and skills of exhibition space design, explores the relationship between brand image and spatial structure, and covers client communication. It shares practical experience in Macau's exhibition design industry. Upon completion, participants will master the design and practical aspects of stand space.

*Students are required to draw by hand.

Key Details

• Software: Adobe Illustrator (English version)
• Class Size: 20 people
• Duration: 30 hours (10 sessions)
• Schedule: June 2 to July 2, 2021. Every Wednesday and Friday, 7:00 PM – 10:00 PM.
• Original Fee: MOP $3,600
• Discounted Fee: MOP $2,880 (20% discount applied)
• Certificate: Issued upon achieving 70% attendance.
• DSEDJ Funding: This course is NOT part of the Continuing Education Development Plan.

Instructor

Li Yujun (Senior Exhibition Designer)

• Completed a Bachelor's degree in Display Art Design from Guangzhou Academy of Fine Arts in 2008.
• Returned to Macau to work on large-scale exhibition space and conference venue design.
• Has been responsible for and involved in planning various exhibitions and designing event venues across different fields, accumulating rich design experience.
• Capable of independently completing designs and is familiar with on-site construction processes.
• Obtained a Master of Fine Arts (MFA) from the National Tainan University of the Arts' Institute of Plastic Arts in 2019.

Course Objectives

• Understand the process and techniques of exhibition stand design.
• Be able to hand-draw designs for custom-built (special installation) exhibition stands.

Target Audience

1. Interested students (secondary school level and above) and individuals from all walks of life. Suitable for beginners.
2. The course is taught in Cantonese. Participants must possess hand-drawing skills. As the software is in English, basic English reading ability, foundational computer software knowledge, and simple operational skills are required.

Course Outline

1. Macau MICE Industry Planning and Environment
2. The Role of the Stand Designer
3. MICE and Spatial Design Concepts
4. Rendering Techniques and Drafting Methods
5. Brand Image Design and Product Display Rules
6. Theory and Conceptual Development of Stand Design
7. Case Studies of Macau Stand Design
8. Visual Arts and Display Design
9. Special Project Design and Research
10. Completion of Custom Stand Design

Course Content (10 Sessions)

1. Introduction to Macau's MICE industry development, environment, types of MICE events, components, and basic principles of MICE design.
2. The role of the stand designer, methods and steps in MICE design, and communication considerations with clients and production units.
3. Introduction to the design and application of exhibition halls, stands, and booths, with case study analysis.
4. Application of brand image design and product display rules in display design.
5. Understanding the relationship between various facilities and ergonomics in display design, mastering ergonomic dimensions in stand design.
6. Case studies of Macau stand design, introduction to the application of design software in display design (AutoCAD, AI, 3ds Max, PS, etc.).
7. Case studies of stand design, application of spatial structure, prop arrangement, lighting, and color in exhibition displays.
8. Writing stand design concepts and layout ideas, hand-drawing layout floor plans.
9. Special project design and research, discussing the application of visual arts and technology in display design.
10. Participants complete a custom stand design and draw the stand floor plan, followed by work sharing and explanation.

(Note: The course content does not teach any design software; demonstrations are only for辅助讲解说明.)

Remarks

1. Full tuition fee of $2,880 must be paid in cash upon registration.
2. The actual course start date and time are subject to the information on the official webpage.