Course Overview

In the past, a brand was just a design name or an icon. Today, brands and products need personality, story, and an overall experience. The era where a brand is merely a design blueprint is over.

With the influx of foreign enterprises and the development of the Greater Bay Area, Macau's SMEs are facing significant challenges. We believe design must evolve with the times and is the first step to bringing products to the international stage. This course combines daily life with creativity in an easy-to-understand manner, teaching how to repackage and rebrand products to create a different quality and resonate with consumers through brand value. The course integrates teaching with practical application and is suitable for working professionals and SME personnel.

Course Details

• Software: Adobe Photoshop / Illustrator
• Class Size: 10 students
• Duration: 24 hours total
• Schedule: Every Tuesday and Thursday, 7:00 PM – 10:00 PM, from April 12 to May 5, 2022
• Fee: MOP 3,000
• Payment Note: If the course is confirmed, enrolled students will receive a payment notification. Please bring your ID card and pay the fee in person at the Lifelong Learning Centre by the specified deadline.
• Certificate: A certificate will be awarded for an attendance rate of 70% or above.
• Funding: This course is part of the Continuing Education Development Plan (DSEDJ).

Instructor

Albert Wong (黃俊豪) A senior designer with ten years of experience working in major gaming enterprises such as The Venetian and Melco Crown Entertainment. Possesses extensive experience in branding and management. Past branding projects include Batman: The Ride (4D cinema), The Golden Peacock (Three-Michelin-starred Chinese restaurant), and Shuang Shuang Pork Balls.

Course Objectives

This course combines daily life with creativity in an easy-to-understand manner, teaching how to repackage and rebrand products to create a different quality and resonate with consumers through brand value.

Target Audience

Individuals aged 15 and above who are interested in pursuing a career in brand design. The course is taught in Cantonese. The software interface is in English, so students must possess basic English reading skills.

Course Outline

1. Session 1: Basic Brand Concepts + Student-defined Practice Topic
2. Session 2: Origins of Brand Development + Design Graphics / Structure
3. Session 3: Meaning of Brand Design + Design Proposal (First Draft)
4. Session 4: Design Market Positioning + Design Proposal (First Draft)
5. Session 5: Design and Consumer Behavior + Design Proposal (Computer)
6. Session 6: Brand Association + Proposal Refinement (Color, Lines, Proportion)
7. Session 7: Brand Story + Proposal Refinement (Applied to Real-world Use)
8. Session 8: Logo Application Standards + Students Create Simple Proposals