We're back with classes after the pandemic!
Workshop Content
This lecture will share, from a zero-to-one perspective, how the Macau education industry should find the right starting point in corporate promotion and brand positioning, implement it, and expand their business.
Key Learning Points
- Education Brand Positioning: How to position an education brand and find the "precise target audience" using 2 major methods.
- Digital Tools Selection: How to choose online tools to automate student recruitment, manage student data, and other operational processes.
- Efficient Online Promotion: Teach you how to avoid detours in online marketing.
- High Conversion Rate Secrets: Key tips for creating a high enrollment (conversion) rate.
- Case Studies: Real-world examples and insights.
Instructor
Rex Loi - Regional Director @ Converto Digital
- Returned to Macau in 2017 to establish itworks Creative ltd., focusing on digital marketing planning.
- Founded the digital marketing service provider Converto Digital ltd. in 2019, serving clients in Macau, Hong Kong, and Taiwan.
- Has served clients including NIKE Sports Camps, Wilson Group, Lexus, Toyota, covering various industries such as sports & health, medical aesthetics, F&B, and education.
- Manages over MOP 500,000 in monthly ad spend on average and has generated over MOP 10 million in online revenue for clients.
Practical Information
- Registration Method: https://1ticks.com/event/DMedumo01
- Date: April 7, 2021
- Time: 3:00 PM – 4:30 PM
- Location: Smartfit Education Center (Nam Van Branch) – 10th Floor, Talent Commercial Centre, Macau
