This course has ended
In the past, a brand was just a name, then an icon. Today, brands and products need personality, story, and a holistic experience. The era where a brand is merely a design blueprint is over.
With the influx of foreign enterprises in recent years and the development of the Greater Bay Area, local Macau SMEs are facing significant challenges. We believe design must evolve with the times and is the first step to taking a product global. This workshop combines life and creativity in an easy-to-understand way. After repackaging and redesign, products gain a new texture, creating brand value that resonates with consumers. The workshop integrates teaching with hands-on practice and is suitable for working professionals and SME personnel.
Albert Wong (黃俊豪) – Senior designer with ten years of experience at major gaming enterprises like The Venetian and Melco Crown Entertainment. Possesses extensive experience in branding and management. Past branding projects include Batman: Flight of the Bat (Batman 4D Cinema), The Golden Peacock (Three-Michelin-star Chinese Restaurant), and Shuang Shuang Pork Balls.
Individuals aspiring to work in the brand design industry. The course is taught in Cantonese, while the software is in English. Participants must possess basic English reading skills.
The course is divided into two parts: theory and practice.
Theory Sessions:
Practice Sessions:
iCentre Macau
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