Workshop Introduction

In recent years, the importance of Big Data across various industries has grown significantly. Using data to understand consumer behavior and formulate market strategies has become a key direction for many enterprises. Institutions in Macau are also gradually establishing departments to explore the business opportunities presented by Big Data. This course aims to spark participants' interest in data analysis and provide a deeper understanding of how Big Data operates through flexible explanations and case studies.

Workshop Outline

1. Big Data case studies in enterprises and their commercial applications
2. Foundational knowledge of statistics for strategy formulation
3. Introduction to strategic analysis
4. Case sharing

Instructor

Mr. Raymond Si Tou (司徒志輝先生)

Target Audience

Senior and middle management, business owners, or interested individuals

Course Details

• Date: Saturday, April 21, 2018
• Time: 10:00–13:00; 14:30–17:30
• Language of Instruction: Cantonese, supplemented with Chinese teaching materials
• Registration Venue: Reception, 9th Floor, Macao Chamber of Commerce Building, No. 175 Rua de Xangai, Macau (The following items are required for registration)
  • Registration form (no ID copy required)
  • Tuition Fee: MOP 200